In today’s issue, I want to talk about an important topic when it comes to building your website. Who are you building it for?
This is critical when you are looking at doing the following:
Unfortunately, most people neglect who they are building the website for. They think it is for their team, or for themselves.
I hate to break this to you, but if you are building your website for yourself you are doing it wrong. Your website has a function and it’s not so you can look at it and be happy. It’s for relating to your potential customers. You must think like your target audience when approaching this. If you don’t, you will lose sales and never connect with them.
The good news is I will tell you in this issue who you should be targeting when putting together your website.
Speaking to the following people will increase website conversions.
This is the website visitor that is ready right now for your product or service. They have been educated on the topic and are looking for the exact solution that you solve.
They could be people who have been reading your content. Maybe they saw you on social media or on your blog.
For this group of website visitors, you must have a clear call to action at the top of your website. These visitors will want to start the process quickly. They don’t need a big push to move forward with you.
A clear call to action allows them to reach out immediately. Without this call to action, you might bore them by trying to convince them of your services.
This group of website visitors wants to learn. They are hungry for knowledge about what you have to offer, what problem you solve for them, and why they should care. They will stay on your website longer and consume as much content as you have.
These visitors need to have a clear path for them to work through. They must have their questions answered on your website.
Ensuring your website tells a clear story that moves from section to section on your website is important. You want to guide them through your website and land at the most resource-heavy sections. This might be a blog, company updates, or even subscribe to a newsletter.
These visitors could turn into buyers, but only if they get what they are looking for. Make sure you tell a good story and educate your potential buyers on your website.
These will need the least amount of work. You have already established trust with them and they know you can deliver on what you say.
An example of this on your website could be a login button at the top of your website. For users who are already customers, they want easy access to the content or product they have purchased.
Don’t neglect these visitors. They will be the ones who spread the word about you. They will be trusted allies for your business and provide a great source of referrals.
Remember, your website isn’t for you.
To recap, you want to build your website for the following people:
If you have any questions, reply to this email. I respond to every person who emails me!