In today’s issue we are going to talk about information overload. According to studies the average attention span is down to 8.25 seconds.
If you are the one writing the copy for your website, you need to remember one thing. Less is more. Most businesses want to make sure they put plenty of copy about themselves. This is understandable because they are good at talking about their business.
This causes a few problems though:
As the author of Building a StoryBrand Donald Miller so eloquently puts it, “if you confuse, you lose.” Too much text creates confusion. If people are confused when they land on your website, they will leave.
According to recent studies, the average attention span is down to 8.25 and this number keeps dropping. Most people skim websites, they don’t read them.
Clarity is the most important part. Spend some time determining the copy that is essential. By doing this you will reach more people.
More customers will be determined to contact you.
More customers will understand how you can help them.
More customers will understand why you are the best option.
When you write your copy make sure to ask yourself the question, what impact will this have? Over time, this will shift your mindset to only write copy that leaves an impression.
It’s like what movies do with a trailer. A great movie with a bad trailer has a hard time generating interest. Notice how movie trailers are only 2-3 minutes long. The trailer’s goal is to leave an impact so you will want to see the movie.
If you can do this successfully on your website you create an irresistible offer to your target audience. This is guaranteed to leave an impact on your visitor.
Most websites are looking for more qualified leads, and this is a major step in the right direction.
There are still so many websites adding too much copy. Now is the time to update your website with less copy and start seeing the results for yourself.
Remember, the average attention span is going down. This shift in being crystal clear on your website is more important now than ever.
If you’re interested in learning more about how this is done on the website level let’s talk.
Don’t try and build your new business website yourself. Reply to this email and I would love to chat.