In today’s issue, I want to elaborate more on my process of performing discovery calls. This plays a crucial role in the success of all my website projects.
Before diving in any further, here are my onboarding steps to provide context:
In my business, the discovery call is where I perform a deep dive into your business. It’s a paid call that serves as the foundational layer for our work together. It’s a necessary part of every project and is not optional.
Here are 3 reasons it benefits both parties to perform a discovery call.
This sounds obvious, but it’s important to ensure we solve the right problem. An example of this—you might think you need more traffic to your website. You’re not getting enough visitors and not enough people are seeing your product/service.
So you decide to set up paid ads—only to realize this doesn’t solve your problem. More traffic comes and still no increase in conversions.
The real problem was the messaging and positioning of the current website, not the traffic.
This is why it’s important to spend time diagnosing the root cause, or you could be solving the wrong problem. During our discovery call, we spend time talking more about your business and what you hope to achieve with the website. We save the website features for later and focus on the fundamentals.
See the difference? Determining the root problem will help us find the exact solution for you.
This is crucial to the success of the project. Strategy alignment is the next important step once we have determined the root cause. This also happens in the discovery call. There is nothing worse than being weeks into a project only to realize we are on different pages. I fix this issue through my discovery call. It helps determine the direction of the entire project.
This done well means the rest of the project will be smooth sailing.
It might not seem like spending more time on strategy will help the website building process, but it does. The reason being is that we have already defined the roadmap for success. In the discovery and strategy call, we determine what the best path to moving forward should be for your business.
This saves time when it comes to deciding on designs and elements that will go on the website.
If you’re looking for someone to build your next website, ask them about their discovery process. How are they going to determine the roadmap for your business?
If you are interested in hiring me to build your next website, reach out here. Spaces are currently filling up for the fall. Get your new website underway before the new year starts.