A common myth is that you can offload every link in the header of your website. This began when websites were smaller and it was easy to drop every single link in the header.
This no longer works though.
If you put all your website links in the header you give your website visitor decision paralysis. Not sure where to go and what to look at.
You want to create the website hero section to be a place where you guide your users. This is through a specific sales funnel depending on where they are in the buyer journey. Use the header section as precious real estate. Only include the most important links here. This will ensure your visitors don’t get lost.
When you cram your header with too many links you will see a decrease in website conversions.
The best course of action here is to put the rest in the footer.
This is what Donald Miller calls the “junk drawer.” It’s the place where all the extra links go. They don’t distract the user and still give a place for people to find all your info. The trick is, most people don’t care about all the information you think they care about. By putting them in the footer you still give a place for them to live where people can find them if they want to.
Here are 3 tips for putting this into action.
You should aim to keep this to a max of 4 links. Anything more than this is too much. If you have links that all fall into one category, a dropdown is fine. This allows you to put more information in the header if you need to.
Think long and hard about each of the pages you are going to include on your website. I’m sure there are pages you don’t need. Think about only including the essentials. This keeps your website lean and makes it easier for people to navigate.
Remember, too many links in your header will reduce website conversions. People don’t stay on websites long, and if you confuse your website visitor, you will lose them.
Keep the header lean and focus on the essentials.