How to build a modern website in 2024
Hey everyone!
As we reach the end of 2023, I want to talk about what’s important for a website in 2024. We will cover:
- Do you still need a website in 2024?
- What should your website do?
- Tips for getting started
The reason is because most people have an outdated viewpoint of websites. Going off what they heard someone else say about the state of websites going into 2024. But, once you understand how the modern website works, you can use it to elevate your business and help you grow.
Let’s dive in!
Build a modern website, not an ancient one.
As you think about the new year you only want to spend time on things that help your business grow. You might be wondering if you even need a website to do that.
- Are they still useful?
- Can’t I just use social media?
- Should my website be the first thing I build?
The reason people tend to ask these questions is because they don’t have a trusted website source. They are listening to people talk about the old way of building websites. And as a result, they keep themselves stuck believing their website won’t be able to help their business grow.
So, here’s the truth:
Do you still need a website in 2024?
The answer is yes.
Websites are going to play a pivotal role in your business in 2024. But ONLY if you use it properly. You have to build your website in a way that connects with the how people use the internet today. If you build your website like websites in 2010, it won’t work.
Build a modern website, not an ancient one.
Ancient websites:
- Speak to everyone
- No clear call to actions
- Lack of connection with ideal customer
Modern websites:
- Speak directly to your ideal customer
- Tell them exactly what to do next
- Understand your ideal customer’s wants and needs
What should your website do?
Your website needs to attract and appeal to your ideal customer.
You should have two primary goals for your website:
- Build trust and credibility
- Call them to some kind of action
Note: Before diving into both of these, you must understand your ideal customer. Without knowing them inside and out, nothing you do on your website will work.
First, you need them to trust you. If your ideal customer doesn’t trust you, or see you as credible, you lost. You won’t accomplish anything with your website if there is even the slightest hint that you can’t be trusted.
Trust is the building block to your website.
Second, you need to give them next steps.
So many websites miss this. If your visitor is ready to take action, you have to give them a clear and easy path for moving forward.
If they are not ready yet, they need a place to be nurtured (i.e., newsletter, blog, resources etc.)
How to get started
To build a modern website that works for your business you need many components.
These are the building blocks to getting started in 2024. A new year presents new opportunities and getting your website in a good place is essential.
You have two paths for moving forward:
- Attempt this yourself
- Hire someone to do it for you
If you don’t have the money to invest, these tips will give you a great head-start.
Note: Stay tuned for future newsletter issues because I will continue to share helpful tips for improving your website.
If you truly want to grow though, you need someone to guide you along the way. Without it, you might be in this exact same boat next year. In the meantime, wasting time and money.
I am taking on more projects for the new year, but I don’t take on that many at once. So, if you are interested in working together I would love to chat.
Reply to this email and tell me where you are struggling with your website.
Let’s get you on the path to using your website to grow your business in 2024!
That’s it!
As always, thanks for reading and have a great new year!
See you next Friday,
Luke Netti
