Luke Netti
In today’s issue, I am going to teach you how to choose your website photos.
Learning how to use the right photos can change the perception people have about your brand. Up until now, you have spent precious time working on your branding and marketing.
Unfortunately, most people stop here. They go online and grab whatever pictures look good and put them on their website.
The old saying, a picture is worth a thousand words is true. We resonate with products and services when we feel heard. This is hard to do if you are picking images for your website.
Most people don’t spend time on this for the following reasons.
There is hope though. I am going to give you 4 tips for choosing the perfect photos for your website.
Candid shots make the website feel natural. People want to see other people doing normal activities. If every shot is staged it can feel fake. The number one goal in website photos is to make the website visitor feel understood.
Using candid shots is the first step in this process.
Putting pictures of people smiling on your website generates positive emotions.
This positivity leads to people trusting you and listening to what you have to say.
Even if they are stock photos try and look for ones with people smiling.
If you are selling a product you want to make sure people can see images of people using your product. You can even use tools like Canva to add graphics or shapes around that image. This makes your product stand out.
It also helps people have a visual of what you are selling. Words can only do so much in describing your product.
Make sure to include images so people can get a visual of what you offer.
Getting professional photos done is a worthwhile investment. You can't replicate a professional photographer with your iPhone, no matter how good your camera is. What you want to look for is someone who will take natural shots of you and your team. You also want to get professional headshots taken as well. This will elevate your brand.
These photos will add a personal touch that stock photography cannot do.
Don’t forget the power that using the right images on your website will have. Choose your images carefully and it will benefit your business.
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