In today’s issue, I want to talk about the different mindsets between viewing your website as a cost versus an investment.
Most people view the website as a cost with little to no return. This is due to the fact that the return on investment might take longer with a website. If you hire a sales rep, and he lands a client—you see those returns. The cost (hiring a sales rep) brought immediate returns (new client). This cause and effect are easier to frame in our minds.
This belief that websites are a cost has resulted in.
When your mindset is website = cost, you start seeing a website as a commodity that you purchased.
Once this mindset sinks in, it’s deadly. It can cause frustration around the project and improper expectations. See most people think of the website as an expense—something they have to have in today’s online business. What’s missing here, is viewing it as a tool. A marketing tool that helps your business grow.
Here’s how to change that:
When you start to view your website as a piece of the marketing puzzle, everything shifts.
You need to start giving up the idea that your website is something that you buy. It should be something that you invest in to make your business more money.
When you start viewing your website like this, the results are clear.
The top-performing websites on the internet bring in leads for businesses. They aren’t there as a commodity but as a piece of the entire puzzle that is your marketing and sales funnel.
When you approach your website like this, you change the narrative around whether your website is a cost or an investment.
The internet is competitive. The mentality of, build it and they will come, is a myth.
To stand out and be successful online, you have to start seeing your website as an investment. No longer are the days when only being online made you stand out. You have to do more than the basics to win the online game.
When you start viewing your website like this, the results speak for themselves.