Resources to manage your website
Hey everyone!
This week is going to be a shorter edition of the newsletter. I want to share about tools and resources I use to maintain my website.
These are essential if you want your website:
- To grow with your business
- Accurately represent your business
- Be a tool that generates leads for you
Let’s get started!
Analytics
You must have some form of analytics on your website. This is the only way to track what’s working and what isn’t.
Here are my two recommendations:
- Plausible (what I use)
- Fathom Analytics
Content
Making sure your copy is error free is necessary for your website to convert your ideal customer.
Here are a few tools that all accomplish this well:
Image Compression
Large images are one of the biggest reasons for a slow performing website. Before uploading images to your website, make sure you compress them. These tools allow you to do this without losing image quality.
Performance
Having a slow loading website ruins the user experience for your ideal customer. People won’t give you the benefit of the doubt and wait for it to load. It must be fast!
Here is my favorite tool to make that happen:
This will also provide instructions on how to fix the errors.
That’s it!
As always, thanks for reading.
Luke
When you’re ready, here are ways I can help
Website Handbook: An ebook designed for small business owners to 2x the leads from their website. I teach 5 frameworks that are at the core of what I use with my clients.
Website Playbook: A 1-on-1 strategy session designed to give you the playbook to execute creating a website that brings in your ideal customer.
