Do you keep hearing the term SEO thrown around but not sure what it actually means and why it’s important? In today’s issue you are going to learn what SEO is, and what are the most important items to be aware of as a business owner.
SEO stands for search engine optimization. In short, it is what Google uses to rank and verify the quality of your website. Google uses metrics to determines if your website is credible and safe.
Google’s algorithm is always changing, but there are tactics that are important to set up on your website.
There are two main types of SEO:
In this issue, I will be talking about on-page SEO. These are the factors that are under your control while building your website.
If you’re trying to build domain authority with your business you need Google’s credibility. If Google sees your website as credible it helps people find your website faster.
There are some technical things you can do when building your website to help lay the best foundation.
If you do these you set yourself up well to begin any further SEO campaigns.
This is the HTML element that tells Google what this page is about. A general rule of thumb is to set this as the name of the page and the name of the company. Don’t forget to set this. This should be unique for every page. This text appears as the primary title when you search in Google.
This is another HTML element that describes the contents of the page. This text should be 50-160 characters long. This is what you see under the search result that provides more insight into what the webpage is about.
These are tags added to every image. They provide insight into what the image is about. The primary reason for these is to make your website accessible. Every website created needs to be accessible for people with any kind of disability navigating your website.
Heading tags are how websites view what content is most important. These headings range from H1 - H6. H1 headings are the highest priority and H6 is the lowest priority. As Google scans your website it wants to see the heading numbers decrease in size. This also helps with accessibility to ensure that the right content is prioritized.
On-page SEO is important when you are building your website. It lays the proper framework for Google to scan your website. It also helps if you decide to pursue any long-term SEO campaigns.
To recap, here are the metrics you should pay attention to: