Transform your website with storytelling
Hey everyone!
This week I want to talk about the role storytelling can play in your website:
- Why storytelling impacts leads and growth
- How to use storytelling on your website
The reason is because most websites neglect to find a way to resonate with their ideal customer—in turn, giving up leads. But once you understand storytelling on your website, you unlock the ability to connect with your ideal customer in a unique way.
Let’s dive in!
Storytelling: Why and how to use it on your website
To build trust and establish credibility with your customer, you first need to make sure you don’t make a few of the most common mistakes:
- Telling stories irrelevant to your business
- Making the stories about you and not your customer
- Sharing stories that are too long for websites
The reason people tend to make these mistakes is because they are not sure what makes a good story on a website. And as a result, they will never generate qualified leads.
So, here’s how to fix it:
Why storytelling impacts leads and growth
At this point you might be asking, what does storytelling have to do with getting more leads for my business?
The first thing you need to understand is that for your website to generate leads you have to connect with your ideal customer.
Here’s how most people try to do it:
- List out features of their product or service
- Brag about why they are the best
- Only focus on their company
The problem with this is it’s exactly what everyone else does. So, the way people compare you to your competitors is through something like price. Which is a race to the bottom.
What you want to do is connect with your ideal customer using you’re unique story. But in a way that shines a light on THEM, not you.
If it doesn’t make sense yet, it will in the next section.
How to use storytelling on your website
The next question is, what does this look like on my website?
Here’s how I like to think about this.
Leverage emotions.
You don’t have to tell a long story in one section of your website. Rather, you want to connect your sections while creating different emotions.
The first section of your website and should create a positive emotion while providing enough detail about who you work with and how you help.
The next section states the problem your customer faces and creates a negative emotion in your customers mind.
A common third section, would be to showcase your solution and how you help your customer. This creates a positive emotion.
As you can see, there is a give and take between negative and positive emotions. By doing this, you are telling a story and keeping your visitor engaged. Think about your favorite movies. Something good happens, then bad, then good.
If there was never a challenge to overcome, the movie would be boring.
That’s it!
As always, thanks for reading.
See you next Friday!
