In today’s issue, I’m going to address how to build your website’s about page.
There is a big difference between talking about your company and framing your company in context with how you can help your customer.
Unfortunately, most people spend more time talking only about themselves.
You are leaving money on the table if you only talk about yourself on your about page.
The thing is—people are selfish.
They don’t care about where you got started or what made you decide to start a company. They want to see how all that information can help them.
If done right, you can leverage the facts about your company to build trust with your ideal customer.
Start by listing all the ways that your history and story as a company can help your ideal customer.
The first step is to recognize how your business history connects with your customer. Then you need to write copy that connects the dots.
You want to outline why this matters to them. There should be a linear path between your company’s success and history, with how you can help them solve their problem.
Do this in a natural way and see that more people stay on your about page.
When you start building your about page, ask yourself these questions.