Luke Netti
Writing the copy for your website can be challenging. In today’s issue, you are going to learn 3 techniques to ensure you are on the right path for what copy to put on your website.
Website copy can persuade your visitor to become a customer or leave to find someone else.
Unfortunately, most people spend the majority of the website talking only about them. This is a big mistake. When you do this, you are assuming they already want what you have to offer, and that is not the case.
Here are the most common reasons people struggle with website copy.
What you want to do is make the website the gateway to how you solve your ideal customer’s problem.
This unlocks the power of your website.
Why do people buy your product or service? It’s not because you have the fanciest website or the most products. It’s because they can see how it benefits them.
You want to make sure you leave the best first impression. No one cares about what features you offer until you show them how you can help them.
Start simple.
Focus on benefits > features.
Everyone loves a good story. Without stories, your attention will wander to someone else who is more captivating. There is a reason most hero movies have the same storyline. It’s because it works.
Your website has the power to have visuals and be text-based. Use the combo of both to ensure that you are captivating your audience as they scroll through your pages.
Being clear is crucial for writing successful website copy. If you try and be clever with your words, you will lose people. This clarity will have a significant impact on the success of your website.
It can be the difference between your website generating high-quality leads or people leaving to find someone else who understands them.
This is not the place to use your fancy jargon headline.
Stay simple and you will see great results.
Use these 3 techniques in your website copy and you will see better conversions.
I hope you enjoyed this issue and if you have any questions or need help implementing the above, please reply to this email. I would love to hear from you!