How easy is it for people to start connecting with you? Lead magnets are a useful tool to get people to start listening to you, which is the first step before they will buy from you.
Unfortunately, most people don’t realize the power this has.
See why it’s important to have a free lead magnet.
When a customer lands on your website, you want to reduce the friction for them to get in touch. You can do this by providing free value. The more work your visitor has to do, you lower the chance they will reach out.
When people land on your website they want an easy way to connect with you.
Nobody wants to call you to get pricing or set up a consultation immediately.
Your potential customer wants to know what’s in it for them before they do anything.
Here are a couple of lead magnet ideas:
Make it easy for your visitor to sign up. Once you do this, you now have direct access to their inbox.
This not only makes the barrier to entry low for them, but they also receive valuable advice from you.
The bonus side-effect here is that you weed out people who are not in your target audience. If your how-to guide is speaking to 20 year olds in debt, you now have a super niche audience, which gives you the leg up.
Remember, people want to receive something valuable quickly. It’s important to have free resources to give valuable content to your audience.
The quicker you help them, the faster they will consider you.