In today’s issue, we are going to talk about an important topic when it comes to your website. Traffic. Website traffic plays a critical role in the entire website ecosystem.
No matter how good your website is, it needs traffic. You can take the greatest painting in the world, but if no one can find it, it’s useless.
I will discuss two popular methods for ensuring your new website launch isn’t left without visitors.
Most people think once their website goes live it will be found. I’m sure you’ve heard the saying, “build it and they will come.” I hate to break it to you but that’s not true.
As of March 2022, there are over 1.93 billion websites online. Do you still want to take a chance that your website will get found?
There is hope though. With the right messaging and website you don’t need thousands of visitors a day for your website to generate business.
What you do need are the right visitors. This will make all the difference for your website. To do this effectively you must know the following.
Without knowing this information it’s going to be hard to attract the right people. Once you know these answers the next steps are easier.
If you believe social media is only for teenagers you are missing out. There are massive opportunities for businesses to make an impact using social media.
The social media channel is going to be the first contact point for your ideal customer. By consistently sharing and talking about your subject matter you establish trust. This is one of the hardest things to convince your customer to do. When you write online you are priming your ideal customer before they even contact you.
My recommendation is to use LinkedIn if you are a B2B company. If you are a B2C company then something like Facebook might work better. Like I said before, the research on where your ideal customer hangs out online will dictate what platform to choose.
If you don’t know what SEO is, check out my previous article about it. Read more here.
SEO is a long-term game, but one that can pay off massively. Over time SEO can create massive amounts of inbound traffic for your website. That means people will organically find you online through keywords or other sources.
Once established, SEO can start compounding and benefit you with little extra work.
If you are just starting out, invest more time in social media than SEO. SEO can be tricky for businesses just starting out and don’t have any online presence.
There are many ways to generate traffic to your website. These are two common ways to get started when you have a new website.