Why you need social proof on your website

When was the last time you shopped on Amazon and didn’t read the reviews?

If you’re anything like me—it was never.

One of the first things I do when landing on an Amazon product is check out the reviews.

Why?

Because reviews are a powerful form of social proof.

Anyone can write an Amazon description (especially if you are a copywriter).

But Amazon reviews. Thousands of Amazon reviews say a lot about a product!

This is why Amazon prioritizes them so much.

They know how much they can influence a product.

So now ask yourself…why don’t you prioritize testimonials on your website?

Neglect the power of testimonials at your own will

Your website is no different than an Amazon page.

If you don’t have testimonials you need to start collecting them.

Go back through your most recent customers and ask if they could write a few things about their experience working with you.

If you are having a hard time getting a response, here are a few tips.

Getting testimonials can be hard, but you need to ask.

The more testimonials you collect, the better.

The next step once you have testimonials is displaying them on your website.

There are a few dos and don’ts to make sure you utilize them effectively.

Don’t:

Do:

Focus on only including parts of the testimonial that highlight your differentiator as a business
Use bold font or a different color to make certain sections stand out
Include them on your homepage
List 3-4 testimonials at a minimum
Include video testimonials if you have them

These will help your testimonials stand out and attract more of your ideal customer.

Remember, people skim websites so it’s important that your visitor can grasp the most important pieces at a glance.

As always, thanks for reading.

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