Your website could be hurting your business and costing you sales.
I want to show you how a few minor fixes to your website can convert more visitors into customers.
If you follow these steps, you will start seeing your website convert regularly. More conversions = more sales.
The attention span of users is decreasing every day. You have less than 15 seconds to convince your visitor to stay on your website. Don’t waste it.
If you gave a stranger 15 seconds to determine what you do from your website — could they?
Plan out the steps you want your visitor to take, and structure your copy accordingly. Don't overlook this step. Design should come second to clean copy and how your website flows from section to section.
In this article, we will be talking about 3 steps you can take TODAY to supercharge your website.
- Hero Copy
You might believe in the mantra that if you build it, they will come. I don't recommend doing this. There are more than likely thousands of websites doing the same thing as you.
How will you stand out?
How can you provide something unique to your visitor?
The hero copy is the text your user sees right when they land on your page. Without ever scrolling, it is your first piece of content. It should immediately answer the following.
- What you do
- Who you do it for
- Where do you want them to go
Take a look at your hero copy and make sure it answers those questions.
The reason for doing this is twofold.
Always assume your user doesn't have prior knowledge about your business. If your hero copy is confusing, you might lose them.
Leaving your user confused when they land on your website is not a great start.
The second reason is that users don’t stay on your website long. You have a short amount of time to convince your visitors that what you have to say is worthy of their attention.
Stay away from fancy buzzwords. Now is the time to be clear and direct. Your user is looking for you to be clear in your copy. Clarity always wins here.
Here are some great examples!
Call To Actions (CTAs)
CTAs are a great place for you to up your website conversions. There is one big mistake I see here a lot. That is being too generic in your CTA.
- Learn more
- Click here
- Get a quote
- Begin project today
- Sign up for free
The key here is to use active language. When in doubt, the CTA should tell your user exactly where they are going next if they click.
If you are taking them to a services page, something like, “See our services” is great!
The next thing that is important when it comes to CTAs is the hierarchy. If all of your CTAs are ranked the same, then our user has no idea how to prioritize them. Which ones are important and which ones are simply providing more information.
Make this clear in the design.
It ultimately comes down to how well you have thought out your website structure. Ask yourself these questions.
- What is the goal of the website?
- Where do you want your user to go?
- Do you want them to buy something?
- Sign up for a free trial?
- Demo your product?
All of these questions will help you determine where you guide your user. That leads us to our next section.
This is not to be overlooked. There are countless books and research done on how the brain responds to being sold too.
There is one major factor that plays into this — storytelling.
Structuring your website in a way that guides the visitor through a story will help you win in the end!
It does a couple of things.
- Provides visitors with clarity
- Give you control in how they perceive what you offer
- Allows you to tell the narrative of why they should choose you
The two important factors on the homepage after the hero section are The Problem and The Solution.
This is a great opportunity to relate to your customers. The problem section consists of current problems your target audience face.
The goal is to resonate with them. You want your visitor to feel heard in this section. Their problem is understood, and only now can they move forward with seeing if you offer the right solution.
The solution section is there to answer the problems that you bring up in the problem section. This is a unique way that you can solve their problem. Don’t miss the opportunity to connect with your visitors here. This is a way you can stand out!
What you are doing is essentially connecting with them on an emotional level. They feel heard when you present the same problem they are experiencing and then immediately feel that you can solve their problem.
Don’t underestimate the power that your copy can have on someone looking for your product or service.
Think about the websites that have had the biggest impact on you. Maybe ones that you have recently purchased something from. What did they do to connect and then solve the problem you were experiencing?
I promise that once you implement these tips, you will start to see a difference in your website conversions.
Looking to take this further? I go through all of this when I build websites for my clients. If you are looking to supercharge your website, you can contact me here: lukenetti.com. I would love to talk further about how I can help your business!